Instagram’s move follows appeals from users to remove an account used by Core Issues Trust, a UK-based promoter of conversion therapy.
“We don’t allow attacks against people based on sexual orientation or gender identity and are updating our policies to ban the promotion of conversion therapy services,” Tara Hopkins, Instagram’s public policy director for Europe, the Middle East and Africa, said in a statement.
“We have removed violating content from @coreissuestrusttv. We are always reviewing our policies and will continue to consult with experts and people with personal experiences to inform our approach,” she added.
The platform will also stop recommending content related to conversion therapy, such as testimonials to its efficacy or posts in praise of or in support of the practice, except those in a legislative context.
Earlier this year, it banned advertisements for the process.
In the United Kingdom, a total ban promised by Theresa May in mid-2018 has yet to materialize, and has not been included in either of Prime Minister Boris Johnson’s legislative agendas set out at the state opening of parliament.
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