Read the full blog here: https://www.sparkol.com/en/Blog/Protecting-brand-health-during-the-coronavirus-crisis-5-tips
It’s no exaggeration to say that the COVID-19 outbreak is the toughest challenge most organizations will have ever faced.
With no clear end to this situation in sight, it’s understandably left brands wondering – how can we protect our business and weather the storm?
To help answer this question, we turned to research published in Marketing Week conducted by Kantar. The research showed a number of key trends that we’ve distilled into five tips for approaching advertising during the crisis.
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