5 Tips to protect brand health during the coronavirus (COVID-19) crisis | VideoScribe

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It’s no exaggeration to say that the COVID-19 outbreak is the toughest challenge most organizations will have ever faced.

With no clear end to this situation in sight, it’s understandably left brands wondering – how can we protect our business and weather the storm?

To help answer this question, we turned to research published in Marketing Week conducted by Kantar. The research showed a number of key trends that we’ve distilled into five tips for approaching advertising during the crisis.

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